Being a collaborative beer always implies challenges when it comes to design. OH is famously known for popping graphic patterns covering their cans. We wanted to design a label with references to MC Hammer and the 90’s. We turned our inspiration to another MC – M.C. Escher, famously known for his mind bending tessellated patterns. The result being a set of characters each coloured in that typical more is more manner that reigned during the flashy 90’s.