Strategy, production & creativity

    All-in-one fractional CMO

    When things feel messy, I step in as your fractional CMO to create clarity, align the team, and turn plans into work that gets done. 

    Without hiring full-time.

    Tell me more

    About

    My name is Kim Westerlund and I work as a fractional CMO, supporting companies with strategy, production, and creativity. I help teams depending on what they need right now. Sometimes that’s one hour a week. Sometimes it’s eight hours a day. We find the right level together.

    With over 20 years of experience, I’ve worked with global companies, startups, and local businesses, across almost every industry.

    B2B is my specialty.

    Learn more

    Services

    I support you where the pressure is highest right now:

    Strategy

    When you need clarity and better decisions.

    Production

    When you need structure and output.

    Creativity

    When you need the story, message, and expression to click.

    How it works

    Benefits for you

    Clarity & Direction

    You get a clear direction, sharper priorities, and a plan your team can actually follow.

    Alignment that sticks

    Leadership, sales and marketing work from the same story and goals. Reduces friction and makes decisions faster.

    Momentum & delivery

    Less talking, more progress. Work moves forward with structure and ownership, without burning out the team.

    Positioning & story

    Your value becomes easier to explain, easier to sell, and more consistent across every touchpoint.

    Client Testimonials

    It is always a pleasure and a creative experience to collaborate with Kim. He’s contributed significantly to the development of our communication, message and strategic marketing.
    Patrick LivjinFormer CEO - AdeoCare
    Kuf (Kim + team) is the agency for those who dare to be challenged and grow. No path is left unexplored, and every stone is turned. The result: communication that delivers impact and stands the test of time. Thoughtful, well-executed, and an all-around great experience!
    Malin MalmbergCMO - Akademikerförsäkring
    There is a professional warmth throughout the entire process and the result feels like ‘this is truly us, but we haven’t been able to put it into words ourselves’.
    Marcus NolfeltCEO - WeScale
    Incredibly skilled and with a holistic approach that makes everything so much easier to understand and articulate. I can’t recommend it enough!
    Filip UllstenCEO - WorkTiles
    Kim really understands our business and our needs perfectly. Although he always pushes our boundaries and imagination he still delivers what we expect from our closest business partners; remarkable work!
    Jan SandquistCEO - Googol
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    Clients

    Some of my previous collaborations.

    Let’s talk!

    The best way to see if I can help is to talk about what’s not working today, and what you want instead.
    In a short call, you’ll get clarity on where things are stuck, what matters most right now, and a simple next step (even if we don’t end up working together).

    Let's talk

    No pressure. Just a real conversation.