Hi, I’m Kim Westerlund 👋

    For the past 20+ years of I’ve been helping companies turn complex challenges into clear direction and real progress.

    I’ve worked across industries and business models (from global organizations to startups and local companies) often in situations where things need to move fast and clarity is missing. With an international upbringing and a global background, I’m used to navigating different cultures, teams, and markets, and translating strategy into communication that actually works.

    I’m also the co-founder of The Branding Table™, a practical tool used by teams to create structured brand strategies and align around what matters most.

    When you work with me, you don’t just get my experience. You also get access to a trusted network of specialists. If you need video, performance marketing, AI, or something else, I can pull in the right people quickly and keep everything connected to the bigger strategy.

    My focus is always the same: make branding and marketing simpler, sharper, and easier to execute so your team can build momentum without losing the thread.

    Testimonials

    It is always a pleasure and a creative experience to collaborate with Kim. He’s contributed significantly to the development of our communication, message and strategic marketing.
    Patrick LivjinFormer CEO - AdeoCare
    Kuf (Kim + team) is the agency for those who dare to be challenged and grow. No path is left unexplored, and every stone is turned. The result: communication that delivers impact and stands the test of time. Thoughtful, well-executed, and an all-around great experience!
    Malin MalmbergCMO - Akademikerförsäkring
    There is a professional warmth throughout the entire process and the result feels like ‘this is truly us, but we haven’t been able to put it into words ourselves’.
    Marcus NolfeltCEO - WeScale
    Incredibly skilled and with a holistic approach that makes everything so much easier to understand and articulate. I can’t recommend it enough!
    Filip UllstenCEO - WorkTiles
    Kim really understands our business and our needs perfectly. Although he always pushes our boundaries and imagination he still delivers what we expect from our closest business partners; remarkable work!
    Jan SandquistCEO - Googol
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    Clients

    Some of my previous collaborations.