Fractional CMO

Clarity, alignment, and momentum

I help companies make marketing and branding clear, focused, and useful for the entire organization.

About

I work as a fractional CMO, supporting companies with strategy, production, and creativity, depending on what they need right now. Sometimes that’s one hour a week. Sometimes it’s eight hours a day. We find the right level together.

With over 20 years of experience, I’ve worked with global companies, startups, and local businesses — across almost every industry.
B2B is my specialty.

Services

As a fractional CMO, I support you where the pressure is highest right now:

Benefits for you

Clarity and Direction

You get a clear direction, sharper priorities, and a plan your team can actually follow. So marketing stops feeling scattered.

Alignment that sticks

Leadership, sales and marketing work from the same story and goals, which reduces friction and makes decisions faster.

Momentum and delivery

Less talking, more progress. Work moves forward with structure, ownership, and follow-through. Without burning out the team.

Positioning and story

Your value becomes easier to explain, easier to sell, and more consistent across every touchpoint (internally and externally).

Client Testimonials

It is always a pleasure and a creative experience to collaborate with Kim. He’s contributed significantly to the development of our communication, message and strategic marketing.

Patrick LivjinFormer CEO - AdeoCare

Kuf (Kim + team) is the agency for those who dare to be challenged and grow. No path is left unexplored, and every stone is turned. The result: communication that delivers impact and stands the test of time. Thoughtful, well-executed, and an all-around great experience!

Malin MalmbergCMO - Akademikerförsäkring

There is a professional warmth throughout the entire process and the result feels like ‘this is truly us, but we haven’t been able to put it into words ourselves’.

Marcus NolfeltCEO - WeScale

Incredibly skilled and with a holistic approach that makes everything so much easier to understand and articulate. I can’t recommend it enough!

Filip UllstenCEO - WorkTiles

Kim really understands our business and our needs perfectly. Although he always pushes our boundaries and imagination he still delivers what we expect from our closest business partners; remarkable work!

Jan SandquistCEO - Googol

Clients

Some of my previous collaborations.

Let’s talk about your problems

The best way to see if I can help is to talk about what’s not working today, and what you want instead.
In a short call, you’ll get clarity on where things are stuck, what matters most right now, and a simple next step (even if we don’t end up working together).

No pressure. Just a real conversation.