A smoother trip and 

better experience

Identity- & Communication Concept: In Place (På Plats)

Q-park – Quality In Parking – is Sweden’s largest parking company and focuses on safety and quality. Their USP is that they are the driver’s own garage. Kuf developed the graphic profile for Q-park’s own parking app MobilPark and the concept “On the spot” to market the app. The concept works on several levels: in the garage to talk simplicity, and in other places to dramatize the traveler’s goals and experience on the spot. A planned and secure parking that you can do in peace and quiet, gives you a better experience of what you are about to do. A positive side effect is a shorter itinerary and less emissions, as the unnecessary stretches to find parking disappear.