for organic farming
Identity- & Communication Concept: Grow with WWOOF
WWOOF – World Wide Opportunities on Organic Farms – is a global network of organic farms that exchange knowledge and work to grow and spread knowledge about a sustainable lifestyle; “Living, learning & sharing an organic lifestyles”. Kuf helped WWOOF develop a customizable visual identity with simple and reusable building blocks that can easily be implemented by different geographic regions and adapted to their formats and local guidelines. With the profile we created solutions that follow the organisation’s soul and sustainable thinking, for example an information letter that is folded into a paper pot. The leaflet contains seeds from local farms so that the recipient can experience a sustainable lifestyle first-hand, before the trip is booked.