Identity- & Communication Concept: Financial Equivalence
Untie focuses on making it easier, more fun and more profitable by pursuing questions about our personal finances: saving, investing and prospering. Kuf helped Untie create a human and friendly identity, which is based on strong symbolism and showing a kind-hearted actor in an otherwise rather cold financial world. The concept is built around the tilde sign (~) which means “comparable to”. A good symbolism, because a certain object or value today can have a completely different value tomorrow, and because everyone values different things in different ways and prioritises accordingly. With this concept, Untie can more easily inspire and help each customer to save and invest in the slightly longer term, and be able to fullfill their personal dreams.