Healthier fast food,
just like that!
Communication Concept: Begin with the Bread
(Burga med brödet)
In collaboration with Zellout
Fazer makes healthy food breads with a focus on taste experience. Prior to the barbecue season, advertising agency Zellout saw an obvious place for Fazer’s bread on the grill. Zellout and Kuf developed a concept to make it easy for customers to replace their usual hamburger and tortilla bread with Fazer’s tasty and healthy portion bread. Together we developed the concept “Begin with the bread – for tasty and fresh street food”, as well as unique and delicious marketing material for the grocery stores. This was conceptualised in a large modular food truck presenting the various products, conceptual packaging and inviting units with new tasty burger recipes from Fazer.