About me
Hi, I’m Kim Westerlund 👋
A branding and marketing strategist who believes that clarity is one of the most powerful growth tools a business can have.
For more than 20 years, I’ve helped companies, organizations, and teams turn complex challenges into clear direction, strong positioning, and communication that actually works. I come from a creative background, but I work very strategically, always connecting brand, business goals, and real-world execution.
I founded Kuf to work closely with people who are ready to be challenged, curious enough to explore new paths, and serious about building brands that last.
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Years Experience